Why Someday?
Someday was born from experience — and built with heart.
Our founder grew up in the life insurance world. His dad has run a life insurance agency for nearly 50 years, helping thousands of families plan ahead and protect the people they love. But even with that background, he saw how hard it was for many families to deal with funeral costs when no plan was in place — especially in moments of grief.
So we decided to build something new. Someday is a modern, tech-driven life insurance startup focused solely on final expense. We’re not a giant call center or some faceless corporation. We’re a husband-and-wife team growing this agency together — helping seniors in our own lives and across the country find simple, affordable coverage that actually makes sense.
We believe protecting your family’s future shouldn’t be complicated, expensive, or uncomfortable. That’s why we’ve made the process fast, transparent, and totally online — with real support from licensed agents if you need it.
If you’ve ever thought, “I just don’t want to leave my family with a bill,” — you’re not alone. And you’re in the right place.
